For those that have been managing campaigns on Facebook, you may remember the push for automation that Facebook was focused on in 2019. For those that have started on the platform after automatic placements, just know that you couldn’t talk to a Facebook representative without hearing about implementing the audience network and consolidating your ad...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Maybe you’ve heard the rumblings about the WordPress update that brought Gutenberg to life, or maybe you’ve just opened up your site to find that the editor looks a little different. In either case, your new best friend is here! If you’ve yet to be acquainted, we recommend getting the 4-1-1 on what Gutenberg is....
Updated August 24, 2021 with new information and data. Since this article was originally published in September 2020, the amazing Simo Ahava has since devised a method to measure Core Web Vitals in Google Analytics (both Universal Analytics and GA4). We’ve added a section toward the end of this post showing our adaptation of his...